Logo Ideation

Logo Design

Project Overview

Full process of a logo design I did for Angela Hollowell's media company, Rootful Media. Below is the finished product, followed by each step that lead to that finished design.

Began with focus on the filmography and podcasting imagery, with hints of cameras, apertures, and lighting. Client wanted a shift to more nature and feminine driven imagery. I began with some trials using the dogwood flower before leaning more into the simplicity of leaf and roots. With each iteration, the design became cleaner and more focused.

Once the general shape and design of the logo was better agreed on, I began to implement the colors and final rendering of the shape.